Mobile Apps Increase Productivity. Really.

It’s no surprise that we prefer using our smart devices whenever possible. The apps designed for shopping, banking, and social media are easy-to-learn, intuitive, and update while we’re sleeping.

But you may be surprised that mobile apps are fast becoming the most productive method to manage business processes as well. They are – and for all the same reasons that our ‘go to’ for just about everything is the smart phone.

Mobile apps need to get the job done with 80 percent less real estate than its’ web application counterpart.  Smaller screens leave precious space to present information and the attention span of the user is diminishing every day.  Apps by necessity have to present a context sensitive experience. For business, this means a user interface that adapts as tasks are completed, is smart enough to know what should happen next, and guides the user to accomplish the task. Web applications on the other hand often give the user several options to complete an activity while mobile apps – good ones –  march users along efficiently. Work is accomplished faster with fewer mistakes.

When shopping for new business software – even large scale applications – look into the mobile experience they offer. It’s likely your teams will gravitate toward using the mobile app and a good experience for them is good for the company.