Don’t Stop at Fair.
Shoot for Generous.

Ever find yourself thinking what you’ve done is “enough”? Checked (only) the required boxes for that customer support issue; sent the file (just) in time for the meeting; answered (only) the questions asked; ended the meeting because the (allotted) time was over.

You will miss opportunities to distinguish yourself if you only look to what’s literally agreed to rather than what might be helpful to the other person.

Don’t follow protocol for the sake of it. Go the extra mile if you possibly can. Professionally, give your employees the latitude to go beyond what is needed to check off the box. You will be repaid with loyal customers and employees who know they can get creative in solving problems.